Managing Creativity and Innovation, by Dr. Ralph Katz, with Harvard Business Essentials

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Managing Creativity And Innovation: Your Mentor and Guide to Doing Business Effectively
by Dr. Ralph Katz, with Harvard Business Essentials

Format            : Paperback
Publisher         : Client Distribution Services
ISBN               : 1591391121   /   9781591391128

Price: £15.99

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Date 01/07/2003
Binding Paperback, 208 pages, with Illustrations
ISBN 1591391121  / ISBN-13: 9781591391128
Detailed Description

'Managing Creativity and Innovation' explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Its contents include: generating new ideas and recognizing opportunities moving innovation to market removing mental blocks to creativity establishing a strategic direction for profitable product development brainstorming and fostering creative conflict within groups and creating an innovation-friendly culture. Readers can access free interactive tools on the 'Harvard Business Essentials' companion web site. The series adviser is Ralph Katz. Dr. Katz is professor of management at Northeastern University's College of Business and in the Management of Technology Group of M.I.T.'s Sloan School of Management. He has carried out extensive management research on technology-based innovation with emphasis in the management of technical professionals and project teams. 'Harvard Business Essentials' is the reliable source for busy managers. The 'Harvard Business Essentials' series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from 'Harvard Business School Publishing' and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

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