Marketing & Sales

Business Admin & Mgt - Marketing & Sales

Boyett, Joseph H.

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

Compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Offers cutting-edge advice that is objective, thought-provoking and always practical. Height 9.38, Width: 6.40;

0471213772

1st edition, WILEY JOHN & SONS *

©2002

Majors title #:3279404001

320 pages

U.S. Contributors:: Foreign Contributors:

£24.95

Business Admin & Mgt - Marketing & Sales

Erickson, Gary M.

Dynamic Models of Advertising Competition

Discusses the empirical and analytical research on the topic and extends the research through analytical numerical investigation. Height 9.62, Width: 6.42; 2nd Category: Continuations (Numbered Series)

1402072678

2nd edition, KLUWER ACADEMIC *

©2003

Majors title #:6190847002

164 pages

U.S. Contributors:: Foreign Contributors:

£79.00

Business Admin & Mgt - Marketing & Sales

Iacobucci, Dawn

Kellogg on Integrated Marketing

Offers the latest thinking on the art and science of integrated marketing. Addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. Height 9.00, Width: 6.00;

0471204765

1st edition, WILEY JOHN & SONS *

©2002

Majors title #:3276481001

314 pages

U.S. Contributors:: Foreign Contributors:

£29.95

Business Admin & Mgt - Marketing & Sales

Jurisevic, S. Ivan

Exhibitions and Trade Shows: The Step by Step Guide to Making a Profit from Exhibiting

Demonstrates how to make a profit from exhibiting by taking you through a structured timeline of certain activities that need to be performed at specific times. Incorporates what to do before, during and after a trade show. Softcover. Height 8.88, Width: 5.98; 2nd Category: Business Admin & Mgt - General Business

1740097637

1st edition, PRENTICE HALL *

©2002

Majors title #:9792302001

200 pages

U.S. Contributors:: Foreign Contributors:

£19.95

Business Admin & Mgt - Marketing & Sales

Kaeter, Margaret

The Everything Network Marketing Book

A step by step guide providing all the information you need to get started and avoid the pitfalls in network marketing. Softcover. Height 9.28, Width: 7.94; 2nd Category: Business Admin & Mgt - General Business

1580627366

1st edition, ADAMS MEDIA CORP *

©2002

Majors title #:3279200001

304 pages

U.S. Contributors:: Foreign Contributors:

£19.95

Business Admin & Mgt - Marketing & Sales

Sanders, William B.

E-Business Marketing

Designed to bridge the gap between the science of eBusiness marketing and its practice, this timely book is intentionally organized to develop a solid conceptual framework that translates into companies' opportunities. Softcover. Height , Width: ;

0130352918

1st edition, PRENTICE HALL *

©2002

Majors title #:9788058001

400 pages

U.S. Contributors:: Foreign Contributors:

£69.70

Business Admin & Mgt - Marketing & Sales

Trout, Jack

Big Brands, Big Trouble: Lessons Learned the Hard Way

Packed with useful insights about how to manage innovation. Nobody understands marketing and brand building like Jack Trout. For marketing executives. Softcover. Height 8.74, Width: 5.78; 2nd Category: Business Admin & Mgt - Management

0471263036

1st edition, WILEY JOHN & SONS *

©2002

Majors title #:3279403001

223 pages

U.S. Contributors:: Foreign Contributors:

£17.95