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BOOK REVIEWS: 

1. Build Your Personal Brand
(Previously Published as The Image Factor)

Paperback - 216x135mm - ISBN:0749438517 - 144 Pages - July 2002

‘Jam-packed with solid, sensible advice on all aspects of self-presentation.’
 - SPRINGBOARD

Author: Eleri Sampson
Published in association with The Sunday Times
Third Edition
Published Price 8.99

Online Price £6.99 - Savings 22%.  

Jam-packed with solid, sensible advice on all aspects of self-presentation.’
SPRINGBOARD

‘A wealth of practical advice helpful to people at all levels in business.’
BUSINESS FRANCHISE

Successful brands are always remembered. Likewise personal branding has to be strong if a candidate or employee is to succeed. Personal image and interpersonal style can have a powerful influence on the development of any career.

Build Your Personal Brand provides guidance on making the right impact in any professional situation. Packed with tips, tools and techniques on making the right use of your dress, voice and body language, it helps you to get it right. Topics covered include:

• communicating effectively;
• projecting a professional image;
• organising your business wardrobe;
• packaging your personality;
• identifying your personal style.

Neatly combining practical exercises with expert advice, this essential book gives you the edge you need to succeed in your career.

Author Details

Eleri Sampson
Eleri Sampson is an independent consultant who specialises in personal development. She enjoys a portfolio career as a presenter and executive coach, and has a successful coaching practice. In the last eight years she has helped over 2000 people to present themselves at their professional best. She has an extensive client base and is an approved coach for the NHS, Tesco and Lloyds TSB.

  

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Sample chapter

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